What Is TRUMP?
Donald Trump invigorated the cryptocurrency industry after winning the 2024 United States Presidential election. His victory added spark to an already-bullish market, with widespread expectations that he would ease or eliminate regulations and serve as a ‘crypto President’. While Trump had previously participated in decentralised finance (DeFi) projects, he shocked the crypto community by announcing the official meme coin, called OFFICIAL TRUMP (TRUMP), on 17 January 2025.
All cryptocurrencies are volatile assets, but meme coins are especially prone to dramatic price swings. TRUMP quickly gained traction, seeing its price rise from its initial value of just pennies to an all-time high (ATH) of $75.26. When Trump’s wife, Melania, announced her official meme coin, Melania Meme (MELANIA), interest waned; but both coins have continued to attract significant attention within the community.
Is TRUMP just another passing fad, or does it have the staying power to become a lasting fixture in the meme coin space? Let’s take a closer look into the details about TRUMP, including its tokenomics and broader impact on the cryptocurrency market.
What Is a Meme Coin?
Meme coins are cryptocurrencies that typically lack utility but find appeal instead in humour, pop culture, or internet memes. Whether tied to popular jokes on social media, celebrity endorsements, or something else, these tokens attract crypto traders eager to join the trend and be part of the fun. Despite their origins as novelty assets, some meme coins have gained enough popularity and ongoing community support to function as digital stores of value.
However, most meme coins are largely driven by community enthusiasm and hype, which can rapidly shift as attention moves to the next trending token. This fleeting nature makes meme coins inherently risky.
TRUMP Overview
Donald Trump announced the immediate release of TRUMP on social media on 17 January 2025. An altcoin on the Solana (SOL) network, it offers no utility, but many crypto traders rushed to participate, causing an immediate surge in price. TRUMP leans into its meme coin status with the following disclaimer on its website:
“Trump Memes are intended as an expression of support for, and engagement with, the ideals and beliefs embodied by the symbol ‘$TRUMP’ and associated artwork.” The token’s marketing materials heavily use images of President Trump’s defiant fist raise following the assassination attempt on 13 July 2024, plus the phrase “Fight Fight Fight.”
The site also reminds visitors that TRUMP is not political and has no affiliation with any political office or government agency. Additionally, TRUMP’s website states that the meme coin isn’t a security, and should not be bought or sold as a financial instrument.
TRUMP gained credibility when trustworthy platforms like Crypto.com supported it, helping it differentiate itself from the many meme coins using Trump’s name and likeness without permission to do so.
Check out TRUMP’s current value and recent price trends.
TRUMP Tokenomics
Tokenomics Overview
TRUMP debuted with a circulating supply of 200 million tokens and a maximum supply of 1 billion. The token’s supply will gradually increase over a three-year unlocking period. However, 80% of the maximum supply is reserved with two companies: CIC Digital LLC (a Trump Organisation affiliate) and Fight Fight Fight LLC (also affiliated with the Trump family).
The centralised structure is also drawing criticism from market analysts and traders. Many argue that limiting public distribution allows the issuers to manipulate TRUMP’s price, inflating its value and creating disproportionate benefits for themselves. Others point out the risk of a rug pull. For these reasons, critics say that retail traders face increased risks with TRUMP.
TRUMP’s launch started a buying frenzy, posting significant gains in its first few hours and reaching a price as high as $75.26. The price surge helped TRUMP surpass the market caps of many established cryptocurrencies. However, TRUMP dropped about 40% following Melania Trump’s announcement of MELANIA. The TRUMP token continued dropping following Trump’s inauguration, sitting around $27, with a market cap over $5 billion as of this writing.
TRUMP’s volatility is likely to persist. Although the token is marketed as non-political, its value may still reflect public sentiment about Trump’s second term in office. Additionally, as seen with MELANIA, new meme coins could shift attention away from TRUMP.
TRUMP’s Impact on Cryptocurrency Markets
TRUMP shocked the crypto world, but its blockchain choice was just as surprising. Trump’s biggest prior DeFi project was World Liberty Financial, which launched on the Ethereum (ETH) network, and Ethereum supporters expected favourable treatment from Trump as his favourite blockchain. That became far less likely after Trump chose Solana for the TRUMP meme coin, and crypto markets noticed, propelling Solana to a new ATH of $296.19, while ETH dropped 9%.
Solana experienced its own challenges thanks to TRUMP and the subsequent release of MELANIA. Multiple users reported Solana network congestion caused by the high levels of interest, with the ‘Jito Labs Block Engine API’ experiencing severe degradation due to unprecedented load levels. The Solana network didn’t experience an outage, but transaction submissions were temporarily halted.
Meme coins will always be susceptible to new tokens stealing their thunder, and the rise of TRUMP may have hurt many of the most established names. Dogecoin (DOGE) fell 6%, Shiba Inu (SHIB) lost 7.5%, PEPE dropped 10.5%, and dogwifhat (WIF) fell 8%, respectively, when TRUMP hit markets.
Bitcoin (BTC) traditionally drives crypto markets but might be along for the ride this time, reaching a new ATH of $109,319.46 on 20 January 2025 before a quick drop after the inauguration. Some speculate that President Trump’s launching of a meme coin proved his interest in crypto, fuelling BTC’s price surge. Others argue that BTC was destined to rise ahead of Trump’s inauguration, and the new meme coins hurt by absorbing capital that otherwise would have gone into Bitcoin.
How to Buy TRUMP With Crypto.com
The Crypto.com App is an easy way to buy TRUMP and more than 250 other cryptocurrencies, including established names like Bitcoin, meme coins like SHIB, and even stablecoins. The first step is downloading the free Crypto.com App from the Google Play store or the Apple App Store.
Users are then asked to complete a simple sign-up process, which the App walks through step by step, and takes just a few minutes. Once that’s done, users are ready to fund their account. The Crypto.com App supports numerous fiat currencies, including USD and EUR, or users can trade crypto for other cryptocurrencies.
Funding the account involves choosing either Apple Pay or a credit/debit card (instant funds), or opting for a bank transfer (takes 1–3 business days). Users can start purchasing TRUMP as soon as their account is funded.
Conclusion: What Lies Ahead for TRUMP?
Meme coins depend on community support, and having one endorsed by the sitting President of the United States is unprecedented. Will President Trump’s decisions influence TRUMP’s value? Will special interests or foreign governments attempt to access President Trump through the TRUMP meme coin? Will international regulators accept TRUMP? What about TRUMP’s centralised tokenomics or the potential ethical and legal concerns? It’s difficult to determine what will happen with TRUMP at this early stage.
Always research a token’s tokenomics, development team, and price history before considering a purchase.
Due Diligence and Do Your Own Research
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Although the term ‘stablecoin’ is commonly used, there is no guarantee that the asset will maintain a stable value in relation to the value of the reference asset when traded on secondary markets or that the reserve of assets, if there is one, will be adequate to satisfy all redemptions.
Past performance is not a guarantee or predictor of future performance. The value of crypto assets can increase or decrease, and you could lose all or a substantial amount of your purchase price. When assessing a crypto asset, it’s essential for you to do your research and due diligence to make the best possible judgement, as any purchases shall be your sole responsibility.
What Is the TRUMP Meme Coin? How to Buy TRUMP
Discover how TRUMP, the official meme coin launched by US President Donald Trump, caught the crypto community by surprise leading into his inauguration.
- Launched by US President Donald Trump on 17 January 2025, TRUMP is an official meme coin hosted on the Solana blockchain.
- The token debuted with a circulating supply of 200 million and a maximum supply of 1 billion, but 80% is controlled by Trump-affiliated entities.
- TRUMP’s price surged in its first hours, peaking at US$75.26 before stabilising around $27.
- Network congestion from TRUMP and its quick followup, MELANIA, caused delays on Solana, though the network avoided outages.
- TRUMP’s value could reflect sentiment around Donald Trump’s second presidential term, making it a high-risk, high-reward asset.
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