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Explore how MELANIA, a meme coin launched by First Lady Melania Trump, caused a surge in headlines and price. Learn about its tokenomics, market performance, and impact on the Solana blockchain.
Just as the cryptocurrency community was surging towards United States President Donald Trump’s surprise announcement of his meme coin (TRUMP) on 17 January 2025, his wife Melania Trump announced her official meme coin, named Melania Meme (MELANIA), on 19 January 2025. MELANIA quickly attracted attention and capital, causing a 40% price decline for TRUMP while compromising the Solana (SOL) network. MELANIA rose to a US$11.4 billion market capitalisation in 24 hours, establishing itself as a major cryptocurrency.
Everything soon stabilised, with MELANIA and TRUMP driving Solana to an all-time high (ATH). Having a recognisable name like Melania Trump behind a meme coin could give it staying power, but meme coins are inherently volatile, and MELANIA’s tokenomics have been questioned.
Is MELANIA a flash in the pan or an altcoin worthy of long-term attention? Below is a detailed look at everything about this exciting new meme coin.
Meme coins are cryptocurrencies based on a joke, celebrity, or internet meme. They lack utility and rely on community engagement to maintain value. Meme coins are widely considered the riskiest assets in the inherently risky crypto space because their communities can prove fickle.
Successful meme coins can have explosive price upside potential, but they can also lose value as crypto traders move to other tokens. Popular meme coins include Dogecoin (DOGE) and Shiba Inu (SHIB).
MELANIA is an official meme coin based on First Lady Melania Trump. It was launched on Solana’s blockchain on 19 January 2025 by MKT World, a private company established in Florida in 2021. First Lady Trump announced the token on her social media accounts, and crypto traders enthusiastically responded.
MELANIA is an unapologetic meme coin with a disclaimer on its website stating, “Melania memes are digital collectibles intended to function as an expression of support for and engagement with the values embodied by the symbol MELANIA.” The website also states that MELANIA is non-political, nor a security or financial instrument of any kind, and has no affiliation with any political campaign, office, or government agency.
MELANIA’s value surged 21,000% in its first 24 hours, and the demand was so great that the ‘Jito Labs Block Engine API’ experienced severe degradation that prevented transaction submissions across Solana’s network. Solana didn’t consider the result an official outage, but multiple users reported network congestion and errors as they struggled to get the SOL necessary to convert to MELANIA.
Meme coins gain credibility when established platforms support them, and MELANIA enjoys comprehensive support from trustworthy platforms like Crypto.com. Users can easily purchase MELANIA with 20-plus fiat currencies and spend it with the Crypto.com Card.
Check out MELANIA’s current value and recent price trends.
MELANIA has a capped supply of one billion tokens, of which 192.2 million came into circulation at launch. Per MELANIA’s website, 35% of the total supply is reserved for the development team, 20% is earmarked for the community, another 20% for the treasury, 15% for public distribution, and 10% for liquidity. The team tokens have a defined vesting schedule, remaining completely locked for 30 days. On day 30, 10% of the team tokens are unlocked, with the remaining 90% unlocked linearly through month 13 (averaging 2.25% of the total supply per month).
However, like for TRUMP, crypto watchdogs questioned the distribution described on MELANIA’s website. Blockchain analytics platform Bubblemaps initially reported that 89% of MELANIA was stored in a single wallet, contradicting the distribution as detailed, though these tokens were later redistributed in portions similar to the website’s described distribution.
MELANIA launched at a price in the pennies and quickly reached an ATH of $13.64 on 20 January 2025 before falling after Donald Trump’s inauguration ceremony. Its price stabilised around the $4 mark, down 70% from its ATH, and sits in the $2 range as of this writing.
As First Lady, Melania Trump could be a strong influencer who keeps MELANIA in the news, but President Trump’s performance and popularity may affect its value, as could other meme coins that divert attention elsewhere. Traders should expect MELANIA to experience price fluctuations, offering both price upside potential and a significant risk of loss.
MELANIA is just one of the 250-plus cryptocurrencies available in the Crypto.com App. Getting started is as easy as downloading the App for free from the Apple App Store or Google Play store. Next, there’s a simple sign-up process, which the App walks users through in minutes.
Then users need to fund their account. If choosing Apple Pay or a debit/credit card, funds will immediately reach the account, and trading can begin. If opting for a bank transfer instead, it could take up to three business days for the funds to clear. Users can start buying MELANIA as soon as their account is funded.
It’s always difficult to predict a meme coin’s future, and that’s especially true for one officially endorsed by the First Lady of the US. Melania Trump could drive long-term interest in the token, but it could be just as likely to lose ground to TRUMP or other meme coins. Crypto speculators are already seeking clarity on MELANIA’s tokenomics, and Donald Trump’s decisions as President could affect his wife’s token. As a result, the future for MELANIA is difficult to predict.
Always research a cryptocurrency’s price history, development team, and tokenomics before considering a purchase.
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