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What is Pepe? (PEPE)

by Crypto.com Coins AI. Last updated on 16 June 2026 at 16:42 UTC

TLDR
  • Pepe is a leading memecoin that surged 23% in early 2026, driving a $3 billion market cap increase as investor interest in meme cryptocurrencies returns.
  • Pepe, a popular meme-inspired cryptocurrency, rallied alongside Dogecoin in 2026, contributing to the memecoin market's $33.8 billion value and high trading volumes.
  • Bubblemaps claims around 30% of Pepe's genesis supply was controlled by a single entity, raising concerns over decentralization and fair launch practices in the memecoin.
  • The Pepe memecoin website was exploited in late 2025, redirecting users to malware. Security experts advise avoiding the site until the vulnerability is resolved.
  • Steve Aoki, a prominent NFT and crypto investor, recently sold his PEPE holdings, reflecting changing sentiment and volatility in the memecoin and NFT markets.

Pepe (PEPE) History

Genesis and Early Growth (2023-2024)

PEPE launched as a meme-inspired cryptocurrency, rapidly gaining traction due to viral marketing, community support, and speculative trading activity.


Key Events:

  • PEPE memecoin is launched, inspired by Pepe the Frog meme.
  • Rapid community growth on social platforms like Twitter and Telegram.
  • Early trading on decentralized exchanges attracts speculative traders.
  • Price surges due to viral marketing and meme culture appeal.
  • Initial concerns about fair token distribution surface.


Market Expansion and Volatility (2024-2025)

PEPE experiences increased trading volumes, price volatility, and growing whale activity, with frequent rallies and corrections in line with overall memecoin trends.


Key Events:

  • PEPE's price rallies, outperforming major tokens like Bitcoin in certain periods (e.g., 10% gain in a week in Sep 2025).
  • Significant trading volume spikes, with 5.89 trillion tokens exchanged during major rallies.
  • Whale accumulation and profit-taking drive short-term price swings.
  • Derivatives market for PEPE expands, with open interest reaching hundreds of millions.
  • Frequent corrections, including 6% and 7% drops amid broader market sell-offs.
  • On-chain activity fluctuates, with periods of declining active addresses and trading volumes.
  • Concerns over insider control and fair launch resurface.


Security, Fairness, and Market Scrutiny (Late 2025)

Issues of supply concentration, website exploits, and market manipulation are highlighted, leading to increased scrutiny and debate over PEPE's decentralization.


Key Events:

  • Bubblemaps alleges 30% of PEPE’s genesis supply was controlled by a single entity (Dec 2025).
  • A major exploit of PEPE's website redirects users to malware, raising user safety concerns (Dec 2025).
  • Trading volumes surge amid whale activity and market volatility.
  • Market observers highlight the risks of centralized token holdings and website vulnerabilities.
  • PEPE maintains key support levels despite increased volatility and scrutiny.


Meme Coin Market Boom and Renewed Interest (Early 2026)

Memecoin sector surges, led by PEPE and others, as market cap and trading volumes reach new highs; speculation and mainstream interest intensify.


Key Events:

  • PEPE posts double-digit gains, leading a memecoin sector rally (Jan 2026).
  • CoinGecko’s GMCI Meme Index reports a $33.8 billion market cap for meme coins.
  • Trading volumes for PEPE and peers soar, with $5.9 billion traded in a day.
  • Renewed interest from retail and institutional traders sparks 'meme season.'
  • High-profile traders and influencers re-engage with PEPE.


Celebrity Exit and Market Maturation (2026)

High-profile figures like Steve Aoki exit the memecoin market as the sector matures, with some NFTs and tokens facing significant drawdowns from all-time highs.


Key Events:

  • NFT bull Steve Aoki sells off his PEPE, SHIB, and ETH holdings (Apr 2026).
  • Aoki's exit highlights declining confidence among early NFT and memecoin proponents.
  • Bored Ape Yacht Club NFTs, once linked to the memecoin boom, drop 88% from peak.
  • Market participants reassess the long-term sustainability of meme tokens.
  • PEPE remains a cultural touchstone but faces increased skepticism from mainstream investors.

Pepe (PEPE) Key Characteristics & Tokenomics

Pepe is a popular Ethereum-based meme coin characterized by volatile price action, strong community engagement, and unique tokenomics. Learn more about its supply, trading activity, and official resources.


Introduction and Key Characteristics (2023–Present)

Summary: Pepe is a meme-based cryptocurrency inspired by internet culture, offering high liquidity, strong community engagement, and significant price volatility.

  • Launched as an Ethereum-based token, Pepe leverages the viral appeal of the 'Pepe the Frog' meme, quickly gaining traction within the crypto community.
  • Pepe's rapid rise is attributed to its low entry price, meme-driven marketing, and active trading volumes, often making headlines for outsized gains and losses.
  • The project emphasizes decentralization, with no formal roadmap, utility, or team, reinforcing its status as a pure memecoin.
  • Pepe's trading volume and market cap frequently experience spikes due to whale activity, speculative trading, and overall memecoin sector trends.
  • Find the latest PEPE price, market cap, and volume on Crypto.com.


Tokenomics and Supply Structure (2023–Present)

Summary: PEPE features a vast total supply, high liquidity, and a distribution model that has sparked debate regarding fairness and insider activity.

  • PEPE was launched with a total supply of 420,690,000,000,000 tokens, designed to ensure widespread distribution and trading liquidity.
  • No taxes are imposed on buying or selling PEPE, making it attractive to active traders and speculative investors.
  • The initial distribution of PEPE has been scrutinized, with reports (such as Bubblemaps) suggesting up to 30% of the genesis supply was bundled under a single entity, raising concerns about decentralization and potential price manipulation.
  • Despite these concerns, PEPE remains one of the most liquid memecoins, with billions of tokens traded daily and significant on-chain activity.


Market Performance and Community Dynamics (2023–2026)

Summary: PEPE's market performance is marked by extreme volatility, driven by whale trades, community hype, and broader memecoin sector trends.

  • PEPE frequently experiences large price swings, with rallies and corrections often triggered by whale trading activity and shifts in memecoin market sentiment.
  • Notable events include price surges during 'meme seasons', as well as significant declines due to profit-taking, whale sell-offs, and broader crypto market downturns.
  • The PEPE community is highly active on social media platforms like Twitter and Discord, often driving collective actions and meme campaigns.
  • Whale accumulation and distribution patterns significantly influence short-term price action and trading volumes.
  • Despite market risks, PEPE has demonstrated resilience, with long-term holders accumulating during downturns and participating in periodic price rallies.


Risks, Security, and Official Resources (2024–2026)

Summary: PEPE investors face risks including volatility, whale manipulation, and security threats, underscoring the need for due diligence and caution.

  • PEPE's price is highly volatile, with double-digit swings common during periods of high trading volume or market stress.
  • Security incidents, such as website exploits (Blockaid report in December 2025), have redirected users to malware, highlighting the importance of using only verified sources.
  • Investors should stay informed via official PEPE channels, such as the official website and Crypto.com PEPE page, for accurate price, contract, and community information.
  • Due to its speculative nature and lack of utility, PEPE is best suited for experienced traders familiar with the risks of memecoin investing.

AI-generated content; informational purposes only. Not investment advice or recommendations. Review at your own discretion. Crypto.com did not generate this content and does not make any representations about its accuracy or usefulness.