How to Buy CRO in the US

Why do people buy and invest in CRO?

People buy and invest in CRO for both its practical use and long-term potential. As a utility token, CRO offers real-world benefits within the Cronos ecosystem. For Crypto.com App and Exchange users, holding CRO can unlock rewards like reduced trading fees, cashback, and bonus interest rates on select products.

From an investment standpoint, CRO plays a key role in one of the fastest-growing blockchain ecosystems. As more decentralized apps (DApps), NFT projects, and Web3 platforms launch on Cronos, demand for CRO increases. For some, this growth presents a chance to be part of a broader shift toward utility-driven digital assets.

CRO also offers an accessible entry point for new investors looking to explore the world of cryptocurrency beyond just speculation. It connects directly to real use cases, enabling holders to participate in blockchain activity while potentially benefiting from long-term ecosystem adoption.

How to buy and invest in CRO in 4 steps

1. Choose an exchange
2. Create and verify your account
3. Deposit funds into your account
4. Buy CRO

1. Choose an exchange

To buy CRO, you’ll need a crypto exchange that supports it. For US users, the Crypto.com App is a popular choice. It’s designed for beginners, supports CRO natively, and integrates seamlessly with the broader Cronos ecosystem.

Ease of use

The best platforms offer a clean, intuitive interface that works smoothly both on mobile and on desktop. If you're new to crypto, this makes a big difference in reducing confusion and simplifying your first transaction.

Security features

Prioritize platforms that use strong encryption, multi-factor authentication (MFA), and identity verification processes. A secure exchange helps protect your funds and personal information from potential threats.

Fees and rewards

Not all exchanges charge the same. Some take higher cuts on transactions, deposits, or withdrawals. Look for platforms that offer low or zero-fee deposits, and consider whether holding CRO offers any trading discounts or added perks.

Supported features

If you’re planning to use CRO beyond buying and holding – for example, spending with a Visa Card, trading, or earning rewards – choose an exchange that supports these functions within its ecosystem.

2. Create and verify your account

This process is generally quick and straightforward, and we support both desktop sign-ups and mobile access.

1. Download the app or sign up online: Choose the platform version that suits you. Mobile apps offer convenience on the go, while desktop may suit those who prefer a larger screen.
   
2. Start your registration: Enter your email address and create a strong, unique password. Make sure to store your login credentials securely.
   
3. Enable two-factor authentication (2FA): This adds an extra layer of protection to your account by requiring a verification code in addition to your password.
   
4. Provide more information: We’ll need some personal information like your full name, address and date of birth, in line with Know Your Customer (KYC) regulations.
   
5. Upload identification documents: You'll need to upload a valid government-issued ID, such as a driver’s license or passport.
   
6. Submit your application: Once everything is uploaded, submit your details for review. We’ll verify your details as soon as possible.

3. Deposit funds into your account

Before you can buy CRO, you’ll need to fund your account. In the Crypto.com App, you can deposit funds using:

• Instant deposits (free)
• ACH bank transfers (free)
• Debit card
• Apple Pay
• Google Pay
• Crypto transfers from another wallet

4. Buy CRO

1. Open Crypto.com App and tap the ‘Trade’ button
2. Select ‘Buy’, then search for CRO
3. Choose how much you want to buy
4. Confirm the transaction details
5. Complete your purchase
   

What is CRO?

CRO is the native token of the Cronos ecosystem – a network of blockchains and services focused on making crypto accessible, scalable, and practical. It powers essential functions across Cronos EVM, Cronos POS, and Cronos zkEVM chains.

CRO is used to pay transaction fees, enable smart contract interactions, and support DApps. It also facilitates interoperability across Cronos networks and incentivizes network participation, such as providing liquidity or engaging with decentralized finance (DeFi) platforms.

What sets CRO apart is its focus on utility. It’s not just a governance token or a store of value – it’s the fuel behind real-time transactions, platform rewards, and on-chain experiences. Whether you’re using a Cronos-powered NFT marketplace or accessing DeFi applications, CRO is what makes those systems run.

Strengths and weaknesses of CRO

Strengths of CRO

• Real utility
  CRO plays an active role in blockchain operations. It powers transaction fees, smart contract functions, and engagement within Cronos-based DApps.
• Rewards and perks
  Holding CRO can unlock valuable platform benefits, from cashback on spending to reduced trading fees and increased interest rates. These tangible perks add extra incentive for user engagement.
• Integrated ecosystem
  CRO connects seamlessly across the Crypto.com App, Exchange, Onchain Wallet, and Cronos-powered applications. This broad integration enhances its usability and keeps it central to everyday activity across the ecosystem.
• Growing adoption
  As the Cronos ecosystem continues to expand, with new DApps, NFT platforms, and DeFi tools, CRO’s demand and utility are likely to grow with it.

Weaknesses of CRO

• Price volatility
  Like most digital assets, CRO is exposed to price swings. Its value can shift quickly based on market trends, liquidity, investor sentiment, or broader macroeconomic conditions.
• Regulatory risk
  As crypto rules evolve, there’s always a chance that new laws could impact how CRO is traded, or used particularly in the US and other key markets.
• Ecosystem reliance
  CRO’s long-term value is closely tied to the continued growth and success of the Cronos ecosystem and Crypto.com’s platforms.
  

What to know before buying CRO

Before buying CRO, or any cryptocurrency, it’s worth taking a moment to understand the asset, assess your goals, and make sure you’re comfortable with the risks.

Understand the use case

CRO is a utility token that powers activity across Cronos ecosystem. It’s used for transaction fees, smart contract interactions, and on-chain rewards. If you plan to use services in the Cronos ecosystem, holding CRO can enhance the experience, but it’s also important to assess whether its use aligns with your investment goals.

Consider volatility

Crypto prices can move quickly – sometimes unpredictably. While CRO has real utility, it’s still subject to market sentiment and broader trends. Short-term price swings are common, so make sure you’re not investing money you might need in the near term.

Watch regulations

The regulatory environment for crypto in the US continues to evolve. Tax policies, exchange rules, or classification changes could affect how CRO is accessed or held. Staying informed helps you adapt to any shifts that may impact your holdings.

Start small

If you’re new to crypto, there’s no need to go all-in. Many investors start with a small amount to learn the process. Use that time to get comfortable with wallets, trading tools, and the unique dynamics of CRO in the Cronos ecosystem.

For a broader foundation, check out our guide to cryptocurrency basics – it’s a great starting point for understanding how digital assets fit into the bigger financial picture.

CRO investment tips for beginners

New to CRO? Here are a few beginner-friendly tips to help you invest more confidently and manage your exposure wisely.

Diversify your portfolio

Avoid putting all your funds into a single asset, even one with real utility like CRO. A diversified portfolio includes a mix of cryptocurrencies, and potentially traditional investments, to help balance risk and reduce the impact of market swings.

Use Dollar-Cost Averaging (DCA)

Instead of trying to time the market, consider investing smaller amounts on a regular schedule. This strategy helps smooth out price fluctuations and reduces the pressure to buy at the “perfect” moment.

Set alerts in the app

Use the Crypto.com App to create custom price alerts for CRO. These notifications keep you updated without needing to monitor the market constantly – ideal for beginners who want to stay informed without getting overwhelmed.

Explore rewards and perks

As you become more comfortable holding CRO, you may want to take advantage of the platform’s built-in perks. From cashback to lower trading fees, CRO unlocks a range of benefits for users, many of which are detailed in the section above.

To protect your holdings, also check out our guide on crypto wallets to learn how to store CRO securely and take full control of your assets.

Get started with CRO today

Ready to add CRO to your portfolio? Here's how to start:

1. Sign up to Crypto.com 
2. Verify your account 
3. Deposit funds instantly from zero fees
4. Buy your first CRO

Important information: ​​​​This is informational content sponsored by Crypto.com and should not be considered as investment advice. Trading cryptocurrencies carries risks, such as price volatility and market risks. Before deciding to trade cryptocurrencies, consider your risk appetite. Staking rewards, fee reduction, and other benefits referenced in this article may be subject to eligibility requirements, token holdings, and may change at the discretion of Crypto.com. The Crypto.com Visa Card is subject to credit approval.