Meta Platforms, Inc. is a technology company focused on social networking, digital communication, and related advertising services. Its major products include social and messaging applications used globally, where individuals and organisations create content, connect with communities, and communicate through feeds, stories, groups, and direct messaging. Meta primarily generates revenue by selling advertising placements that allow businesses to reach audiences based on factors such as interests, demographics, and observed engagement, with campaign performance measured through analytics and attribution tools. The company also develops tools for creators and businesses, including commerce features, content monetisation options (which can vary by region and product), and customer engagement interfaces. Meta was founded by Mark Zuckerberg (along with early collaborators) and became widely associated with the Facebook platform before rebranding under the Meta name to reflect broader initiatives. In addition to its family of apps, Meta has invested in virtual and augmented reality technologies, including hardware devices and software platforms intended to support immersive computing experiences. These efforts have included development of VR headsets, software ecosystems, and research into future computing interfaces. Meta operates large-scale global infrastructure to support content delivery, messaging, and ad systems, and it invests substantially in AI and recommendation technologies that influence how content is ranked and presented to users. The company’s leadership includes executives overseeing its applications, advertising systems, and hardware and research initiatives, with Mark Zuckerberg serving as CEO for many years.