Airdrops are often used as a marketing strategy to promote a new cryptocurrency or increase the adoption and usage of a particular blockchain. They can be used to reward existing holders of a particular cryptocurrency or to attract new users to a project. Airdrops may be conducted by the developers of a cryptocurrency or by third parties, and they may be targeted at specific groups of users or open to the public.
In order to receive an airdrop, an individual typically needs to hold specific tokens or coins in their wallet or meet certain other criteria set by the airdrop organisers. It is important to be aware that airdrops may be used to promote scams or fraudulent projects, so it is essential to carefully research any airdrop opportunity before participating.
Many well-established projects, such as Uniswap, 1inch, and Crypto.com Loaded Lions, have conducted airdrops, benefiting both users and the projects themselves.
