16th November 2022 – In a FIFA World Cup™ full of firsts, Crypto.com, an Official Sponsor of the FIFA World Cup Qatar 2022™, has partnered with football media company COPA90 to attempt another world first: to challenge one person to attend every single FIFA World Cup™ match in Qatar – a feat that has been logistically impossible at previous tournaments.
Dubbed ‘The Impossible Challenge’, creator and popular YouTuber, Thogden, will attempt to attend a staggering 64 games in 28 days. If he is successful, Thogden will be cemented in the history books for this record accomplishment.
From the opening game at the Al Bayt Stadium right through to the Final at Lusail Stadium, Thogden will be taking on the challenge to get from match to match in a packed schedule, and bringing millions of fans and followers from around the world along for the epic journey and tournament.
This is a FIFA World Cup™ full of firsts, being the first to be held in the Middle East, the first to be held in winter, and also the first where fans are able to attend more than one game in a day due to stadium locations.
With Crypto.com being the first-ever cryptocurrency trading platform sponsor of the tournament, this is an opportunity to add another first to the list, reflecting a unique FIFA World Cup™ in the most unique way possible.
COPA90 and Crypto.com will capture Thogden’s epic challenge as he races across Qatar in his audacious attempt to see every game live. Packed full of adrenaline and adventure, daily videos will showcase the best of the tournament’s atmosphere on the ground and the challenges of trying to get to four games a day and even, occasionally, two simultaneous matches.
“Creating new and innovative ways to connect and build engagement with iconic moments is central to Crypto.com,” said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. “We are incredibly excited to partner with COPA90 and help produce a first-ever experience for a truly historic event.”
“This FIFA World Cup™ is unlike any other, so we wanted to showcase a unique tournament in a totally unique way with a daring world first,” said Ed Groves, Head of Growth, COPA90. “The Impossible Challenge will be a raw, unscripted, and ambitious adventure showcasing the stories from every single country and fanbase going.”
The tournament is scheduled to begin in Qatar on 20th November. The Final is slated for 18th December.
With over 1m YouTube subscribers, Thogden is one of the leading creators globally covering the matchday experience. Known for his emotional goal reactions and hot takes, Theo has built a cult following, with almost daily YouTube videos. From first covering his beloved Bolton and England away, his popularity has snowballed, allowing him to cover live games on almost every continent, interviewing many of the game’s biggest stars.
COPA90 is a fan-first football media company, uniquely positioned at the intersection of fan engagement and reaching more than 70 million fans around the world monthly. Offering a full-service solution, including industry-leading research, production, content, experiences and distribution, COPA90 is where football means more.
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Founded in 2016, Crypto.com serves more than 70 million customers and is the world’s fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com.