Singapore, July 30, 2024 – Crypto.com announced today that it has established a signature partnership with Abu Dhabi Combat Club (ADCC) for its upcoming ADCC Submission Fighting World Championship 2024 taking place in Las Vegas, Nevada from August 17-18.
The ADCC Submission Fighting World Championship is the preeminent submission and grappling fighting competition globally and is hosted every two years. As a Platinum sponsor and exclusive cryptocurrency partner of the 2024 event, Crypto.com will be prominently featured across ADCCs multimedia coverage of the event and commercial and promotional content, as well as the Crypto.com logo being featured on the fighting canvas and winner’s podium.
“ADCC is the toughest submission grappling event in the world. Reaching the pinnacle of the sport requires countless hours training, competing and basically living in the gym for years. Success is not an accident but simply an outcome of your daily grind,” said Kris Marszalek, CEO of Crypto.com. “That mindset is at the core of our culture and the foundation upon which we built our brand. We couldn’t be more proud to be supporting ADCC and the athletes competing this year.”
“Crypto.com wrote the playbook for successful sports marketing,” said Mo Jassim, Head Organizer of ADCC. ”As both cryptocurrency and ADCC become more mainstream by the day, we believe this a perfect partnership to elevate both brands with highly engaged audiences.”
About Crypto.com
Founded in 2016, Crypto.com is trusted by more than 100 million customers worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation.
Learn more at https://crypto.com.
About Abu Dhabi Combat Club
The Abu Dhabi Submission Fighting World Championships, widely known as ADCC, is the most prestigious event in the world of submission grappling. Founded in 1998 by Sheikh Tahnoun bin Zayed Al Nahayan, ADCC has grown into a global phenomenon, hosting events across North America, South America, Europe, and Asia. This championship provides a premier stage for elite grapplers from Brazilian Jiu-Jitsu, Sambo, Judo, and Catch-Wrestling to compete at the highest level. Renowned for its top-tier production and fervent fanbase, ADCC is often referred to as the “Olympics” of submission grappling, reflecting the sport’s rapid growth and international appeal.
