- NFT of the art toy DearRo based on popular dramas <Crash Landing on You> and <Start-Up> to be released
- Collaboration with K-content companies to support the entry of Korean culture and arts into the global market
Korea, February 6, 2023 — Global cryptocurrency platform Crypto.com announced today that it has signed an MOU with Studio Dragon to actively support the entry of K-content into NFTs.
Based on the MOU signed in August 2022, Crypto.com will partner with Studio Dragon to showcase their drama IP as NFTs. As their first project, the two companies will release the <Crash Landing on You> and <Start-Up> collaboration edition of Studio Dragon’s art toy DearRo on February 8th.
DearRo is an art toy inspired by a dragon that loves K dramas and likes to dress up or act like the main character from his favorite dramas. After this drop, the entire collection of 500 NFTs, two global drama IP, and six main character costume cards will be released sequentially. Moreover, Studio Dragon has announced that they will showcase NFTs that introduce a new K-drama every quarter to communicate with the fans.
“Through this MoU with Studio Dragon, we plan to develop new ways for fans around the world to experience K contents,” said Patrick Yoon, General Manager of Crypto.com Korea. “Crypto.com will continue to collaborate with large content studios and management companies on their IPs and introduce Korean culture and arts to our 80 million users worldwide.”
Meanwhile, Crypto.com has been supporting fans around the world experience K-contents. The company has presented a new fandom culture for the Web3 age, releasing the ‘Mamamoo NFT Special Collection’ with perks and membership benefits in partnership with K-pop contents NFT platform Metabeat last August, and the metaverse idol Meta Miu’s music NFT in collaboration with general entertainment company Fantagio.
Founded in 2016, Crypto.com is trusted by more than 80 million customers worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
About Studio Dragon
Founded through the separation of CJ ENM’s drama business, Studio Dragon is a premium storyteller group that encompasses everything from content planning and development to financing, production, and distribution, As Asia’s largest drama studio with 207 global premium IP, the company produces more than 30 drama series annually with 299 key creators, distributing to more than 200 countries. The company has been expanding the global audience for K-dramas by creating unique and compelling drama series and has established an international branch in LA to expand past contents export into a global studio, producing global drama series with leading U.S. entertainment partners.
For more information on the DearRo NFT drop, visit the @dearro.official Instagram account.