ADELAIDE (January 20, 2022) – The Adelaide Football Club has partnered with the world’s fastest-growing cryptocurrency platform, with a multi-year agreement encompassing the men’s and women’s teams.
The Crypto.com logo will appear on the back of the home and clash guernseys, while the agreement will bring to life other engagement initiatives.
The Crows are the first Australian sporting club to partner with Crypto.com and follow some of the world’s biggest sports and entertainment brands, including Formula 1, UFC, Paris Saint-Germain Football Club, Philadelphia 76ers, Los Angeles Lakers, Montreal Canadiens, Los Angeles Kings, esports team Fnatic, Lega Serie A and Twitch Rivals.
The AEG-owned and operated Staples Center in Los Angeles has also been renamed Crypto.com Arena, while most recently the AFL entered into a five-year agreement with the leading cryptocurrency platform.
“Crypto.com has aligned with some of the highest profile sporting teams and organisations around the world, and to be part of that family is significant,” said Adelaide Football Club CEO Tim Silvers.
“Innovation is at the core of Crypto.com and there will be many opportunities for us to work together.
“Cryptocurrency and blockchain technology are evolving rapidly and while it is still early days in Australia, we are excited to work with a global leader in Crypto.com over the journey to bring new opportunities to fans and members.”
Founded in 2016, Crypto.com is accelerating the world’s transition to cryptocurrency, serving more than 10 million customers globally and built on a foundation of security, privacy and compliance.
“Partnering with the Adelaide Crows takes our commitment to Australian sports a step further by cementing our position as a leader in the Australian market,” said Crypto.com General Manager Asia & Pacific, Karl Mohan.
“The Crows are the pride of South Australia with over 30 years in existence and they have the most successful team in the AFLW competition, being the only club to have won multiple premierships.
“Their vision of ‘bringing people together to achieve great things’ is what resonates the most with our brand attributes and we look forward to supporting a team that not only has deep-rooted history but has also been a champion of women’s sport.”
Founded in 2016, Crypto.com serves over 10 million customers with the world’s fastest growing cryptocurrency and financial services platform.
Crypto.com is built on a foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks, as well as Service Organization Control (SOC) 2 compliance.
With over 3,000 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Find out more: https://crypto.com