NFT & Blockchain Gaming Weekly – ⚽ Crypto.com Partners With UEFA; Adidas Originals Collaborates With Doodles

Crypto.com partners with UEFA for the UEFA Champions League. Adidas Originals announces a collaboration with Doodles. Samsung partners with Illuvium to promote Web3 television bundles.

Quick Take

• Crypto.com announced a multi-year partnership with UEFA for the UEFA Champions League.
• Adidas Originals announced a collaboration with Doodles to release limited edition apparel, sneakers, and digital wearables.
• Top Crypto.com NFT Drops: The Tactical Gear Depot, Quantum Cryptonauts, Navigators and Explorers, NeuroSynth: A Quantum Cyber Odyssey
• Notable News: Samsung partnered with Web3 game Illuvium to promote Web3 TV bundles; Zora announced on-chain secondary markets for its NFTs, enabled by a new ERC-20z token standard; Sotheby’s will auction a CryptoPunk NFT, a Beeple NFT, and other digital art on 15 August; Mocaverse launched Mocaland in The Sandbox.

Chart of the Week

Adidas Originals announced a collaboration with Doodles to release limited edition apparel, sneakers, and digital wearables. The partnership was inspired by musician Coi Leray’s character, Deysi, from Dullsville and the Doodleverse. 

After the announcement, Doodles’s average sales price surged by 58% from US$4,048 on 7 August to $6,410 on 13 August, while the sales volume dropped by 3% in the same period.

New Projects Spotlight

The following table shows selected top games by weekly volume in USD:

Gaming Token Performance

The total market cap for gaming tokens now stands at $18.64 billion, increasing by +4.19% from last week.

News Highlights

• Crypto.com announced a multi-year partnership with UEFA. It is the first and exclusive cryptocurrency platform partner of the UEFA Champions League. The collaboration aims to bring unique experiences to fans at the matches and drive fan engagement around football and cryptocurrency. 
• Samsung partnered with Web3 game Illuvium to promote Web3 television bundles. The company’s Web3 televisions have integrated support for Illuvium NFTs, allowing users to view in-game weapons and suits from Illuvium’s three interconnected games.
• Zora announced the launch of on-chain secondary markets for its NFTs with Uniswap. The markets are enabled by the ERC-20z token standard, which wraps and unwraps NFTs to make them tradable, similar to an ERC-20 token. ERC-20z also allows collectors to receive secondary market royalties on-chain. 
• Sotheby’s will sell a CryptoPunk, a Beeple NFT, and other pieces at a digital art auction set to go live on 15 August. The sale highlights the “interplay between artistic expression and technological novelty”.
• Mocaverse launched Mocaland with The Sandbox. Accessible from 7 to 20 August, the core feature is the Moca Headquarters, where users can complete various quests to earn Reward Points (RP) towards the Round 2 Moca ID Airdrop and other prizes.

Recent Research Reports

• Crypto Market Sizing Report H1 2024: Global crypto owners reached 617 million by the first half of 2024.
• Ethereum L2 Interoperability – The Super Chains: Our latest report looks into how Ethereum Layer-2-based solutions like ZKsync’s Elastic Chain, Polygon’s AggLayer, and Optimism’s Superchain address scalability and interoperability challenges.
• Exploration of Web3 Socials: We have seen a surge in interest in decentralised Web3 Socials in 2024. Our report looks into its recent developments, including Solana’s Actions and Blinks, as well as Farcaster and Lens on Ethereum. 

Interested to know more? Access exclusive reports by signing up as a Private member, joining our Crypto.com Exchange VIP Programme, or collecting a Loaded Lions NFT.

Recent University Articles

• What Is Degen (DEGEN) and How to Buy DEGEN: Discover how Degen, a cryptocurrency developed to bridge the gap between online contributions and real-world value, is transcending its meme coin origins.
• What Is Milady Meme Coin (LADYS) and How to Buy LADYS: Find out why Milady Meme Coin (LADYS), a cryptocurrency paying homage to the Milady Maker NFT collection, is generating buzz in the meme coin space.
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Authors

Research and Insights Team

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