What Is Pepe Coin and How to Buy PEPE

Pepe the Frog leapt over Dogecoin and Shiba Inu in early 2024. Here’s what Pepe Coin is and why it’s so successful — and how you can buy PEPE on Crypto.com.

Mar 26, 2024

What Is Pepe F2

Key Takeaways:

  • Launched in April 2023, Pepe Coin quickly surpassed a $1 billion market cap, reaching over $3 billion in March 2024.
  • Pepe Coin emphasises a community-centric model with no devs, focusing on unity, integrity, and teamwork.
  • As an ERC-20 token on the Ethereum blockchain, Pepe Coin has a maximum supply of 420,690,000,000 tokens, with 100% of its liquidity burned.
  • Despite a significant setback in August 2023, where the project lost $15 million due to internal fraud, Pepe Coin managed to recover and continue its growth trajectory.
  • PEPE can be bought on Crypto.com using various fiat currencies or traded for other cryptocurrencies. The Crypto.com App offers a straightforward sign-up process and multiple payment options.

What Is Pepe Coin (PEPE)?

Pepe Coin, named after the iconic meme character, is a cryptocurrency that emerged in April 2023, riding the coattails of internet culture’s fascination with the green frog. Created as a decentralised token on the Binance Smart Chain, Pepe Coin aims to infuse the digital asset world with the irreverent spirit of its namesake.

Its origins are rooted in meme culture, and PEPE’s roadmap mainly embodies community-driven initiatives rather than blockchain technology goals. Much like the meme it’s based on, PEPE’s journey reflects the ever-evolving landscape of cryptocurrencies, where innovation and pop culture collide in unexpected ways.

Within just weeks after its public launch in April 2023, PEPE became one of the most highly traded cryptocurrencies. While it took Dogecoin (DOGE) almost four years for its market capitalisation to reach $1 billion, Pepe Coin surpassed its first billion within three weeks of its launch. The market cap of the green frog now sits at over $3.4 billion (as of March 21, 2024), and has quickly become one of the most popular memes of 2024, surpassing DOGE and Shiba Inu on price gains and trading volume.

While the official Pepe Coin website says that the token has no intrinsic value or expectation of financial return, the number of holders continues to be impressive. 

See Pepe’s current price and recent price charts.

How Does Pepe Work?

PEPE is an ERC-20 token on the Ethereum blockchain, with a maximum supply of 420,690,000,000 tokens. The team states on the official website that Pepe Coin is a 100% decentralised and 0% tax meme token, and 100% of its liquidity is burned.

The team also states that it has “no devs, just community,” meaning the goal of Pepe Coin is not a technological breakthrough, but as a meme community project in the crypto space.

“Our value stems from the community and the passion to promote unity, integrity and teamwork. We leverage a community governed ‘Donation Wallet’, (there is no marketing wallet), to fund our initiatives such as promotions, marketing, and other social ventures. No decision is made on an individual basis — We have a majority vote approach. There are no devs, Pepe Coin is strictly 100% community driven.”

Pepe Coin Roadmap

Unlike many other meme coins, which offer an even more basic setup than Pepe, the token has a roadmap. Most of the goals in Phase-1 — including 1,000 holders, setting up a donation wallet, and creating a website — have been reached. By now, the project is well into Phase-2 and launched a marketing campaign, getting listed on VoltiChange.

For more insights into Pepe Coin’s mission, read the statement in Medium here.

Volt Inu and VoltiChange

Volt Inu and VoltiChange are affiliated with Pepe via VoltiChange’s widget integration directly onto Pepe Coin’s website. Volt Inu claims to be the first deflationary decentralised exchange (DEX), offering VoltiChange, which automatically lists and makes any Uniswap or PancakeSwap project deflationary — for free. 

Why Is PEPE So Successful?

The success of meme coins like WIF and Pepe can be attributed to the viral and engaging nature of meme-based cryptocurrencies. These coins are designed to capture the attention of enthusiastic online communities, often drawing inspiration from characters, individuals, animals, or artwork that can be mimicked — in the case of WIF, a picture of a puppy with a hat that kicked off a trend of cats, frogs, and people with the same knitted pink hat.

Pepe Is Fun

The appeal of meme coins lies in their light-hearted and fun nature, catering to a wide audience, especially younger retail traders. Additionally, the low cost of entry and potential for substantial gains make meme coins attractive to many, despite their high volatility and speculative nature. 

Pepe Reinvents Himself Just in Time

In PEPE’s case, opportune timing might have also been at play. The token successfully launched in early 2023, but by August of that year, Pepe Coin suffered a $15 million loss, as an internal team member syphoned off around 16 trillion PEPE to different wallets of centralised exchanges (CEXs). Though the team separated from the bad players and updated internal security settings, the token’s value plummeted. 

On X (formerly Twitter), the team came clear on what happened, but the token’s value only recovered with another announcement made in October. The official Pepe Coin X account shared that a new team of advisors would guide the project forward and 6.9 trillion $PEPE tokens (worth about $6 million at the time) had been burned and permanently removed from the project’s supply.

This came just as the crypto market appeared to be turning bullish again.

Pepe Is Simple to Understand

In addition, Pepe Coin is similar to Dogecoin as an honest and easy-to-understand meme that does not pretend to be anything other than just that: a token of a popular frog that has been used abundantly in — sometimes controversially — memes. Many traders gravitate towards what they already know and understand, while a frog offers a fresh take on the dog-dominated meme coin narrative.

How Much Will PEPE Be in 2024?

PEPE had spectacular price appreciation in early 2024, with an all-time high (ATH) of $0.00001064 on 14 March 2024.

At the time of writing, PEPE trades for $0.000007972, up 14,588.36% from its launch price. The token is listed on several tier-1 crypto exchanges, including Crypto.com, which makes the Pepe Coin very accessible for retail traders. However, no one can say for sure what PEPE’s price will be in the future.

Experts speculate that the upcoming Bitcoin halving in April 2024 will lift the crypto market as a whole — a phenomenon seen after past halving events. However, meme coins are highly volatile and speculative, and other factors in the macroeconomic environment and crypto space could influence PEPE’s price either way.

How to Buy PEPE With Crypto.com

Buying PEPE with Crypto.com is easy. Many other meme coins, like Dogecoin (DOGE), dogwifhat (WIF), and BOOK OF MEME (BOME), are listed alongside Pepe Coin in the Crypto.com App. 

You can buy PEPE with USD, EUR, GBP, and 20-plus other fiat currencies or trade it for other cryptocurrencies, including BTH, ETH, SOL, USDC, and 250-plus more.

To start buying PEPE today, download the Crypto.com App for free in the Apple App Store or Google Play Store. From there, you will be guided to the sign-up process, which takes only a few minutes to complete.

Once registered, you can charge your account via bank transfer, Apple Pay, or credit/debit card payment. While bank transfers might take 1-3 business days to process, Apple Pay and credit card payments are processed within seconds and ready to use for your first PEPE purchase.

Conclusion — Should You Buy PEPE?

In less than a year, Pepe has already become a staple in the highly successful meme coin narrative. Within months, it registered price increases of over 15,000% and overtook popular dog coins like DOGE and Shiba Inu in gains. 

However, meme coins are purely speculative assets with no utility. Their highly volatile price depends entirely on popularity. While it is the volatility of meme coins that may attract many to this narrative, as it offers the opportunity for incredible gains, this also means the price can drop just as suddenly.

Due Diligence and Do Your Own Research

All examples listed in this article are for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, cybersecurity, or other advice. Nothing contained herein shall constitute a solicitation, recommendation, endorsement, or offer by Crypto.com to invest, buy, or sell any coins, tokens, or other crypto assets. Returns on the buying and selling of crypto assets may be subject to tax, including capital gains tax, in your jurisdiction. Any descriptions of Crypto.com products or features are merely for illustrative purposes and do not constitute an endorsement, invitation, or solicitation. 

Past performance is not a guarantee or predictor of future performance. The value of crypto assets can increase or decrease, and you could lose all or a substantial amount of your purchase price. When assessing a crypto asset, it’s essential for you to do your research and due diligence to make the best possible judgement, as any purchases shall be your sole responsibility.

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