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Pepe (PEPE) Price Analysis

by Crypto.com Coins AI. Last updated on 17 July 2026 at 05:37 UTC

Why Is Pepe (PEPE) up Today?17/07/2026

Key Takeaway
  • PEPE declined 7% over the last 24 hours, underperforming the broader crypto market, which fell 3.35%, and the memecoin sector, which dropped 4.3%.
  • Recent news highlights increased whale profit-taking and heightened political risk, contributing to sell pressure, while ongoing concerns about insider control in genesis supply have resurfaced.
  • Trading volumes surged to 2.29 trillion tokens, indicating elevated market activity, but the price tested and briefly stabilized at key support levels around $0.00000931.
  • Price action remains volatile, with support levels frequently challenged amid broader memecoin sector pullbacks, though some long-term holders continue accumulating PEPE during declines.

Pepe (PEPE) Latest Price Action Analysis

NFT Bull Steve Aoki Sells PEPE: Sentiment Shift Signals Bearish Impact

Steve Aoki, a prominent figure in the NFT and memecoin community, has divested his holdings in PEPE, SHIB, and ETH. This development follows his previous bullish stance on NFTs and related tokens, marking a notable sentiment shift. The sale coincides with the significant drawdown in the value of his Bored Apes, signaling waning confidence among high-profile investors in the memecoin sector. The news has contributed to bearish sentiment and increased sell pressure on PEPE.


Key Points:

  • High-profile investor exit signals declining confidence in PEPE.
  • Bearish sentiment amplified as Aoki's move follows a major NFT downturn.
  • Potential for further sell-offs as smaller holders follow suit.


Memecoin Rally: PEPE and Sector Peers Surge as 2026 Begins

As 2026 commenced, PEPE, alongside Dogecoin and other memecoins, experienced a rapid price surge—up to 25%—as the meme coin market's capitalization soared to $33.8 billion with substantial trading volumes. This rally was fueled by renewed retail interest and a broader risk-on environment, reflecting increased speculation and liquidity inflows into the memecoin sector. PEPE benefited directly from this market enthusiasm, posting significant short-term gains.


Key Points:

  • Renewed retail interest drives PEPE's price higher.
  • Sector-wide rally boosts trading volumes and liquidity.
  • Short-term bullish momentum, but sustainability depends on broader market trends.


PEPE Leads Memecoin Resurgence: Double-Digit Gains and DEX Interest

PEPE spearheaded a sharp rally in the memecoin market, posting a 23% increase in a single day and contributing to a $3 billion market cap boost. Growing interest in decentralized exchanges like MemeMax_Fi further fueled the uptrend, indicating that a new 'meme season' may be underway. The surge in trading activity and price reflects heightened speculative appetite and potential accumulation by both retail and whale investors.


Key Points:

  • PEPE's leadership in the rally enhances its profile among memecoins.
  • Rising DEX interest signals increased on-chain trading and adoption.
  • Market sentiment turns bullish, attracting new inflows.


Bubblemaps Allegations: PEPE Fair Launch Concerns Weigh on Sentiment

Bubblemaps' investigation raised concerns about the fairness of PEPE's genesis, revealing that 30% of the initial token supply was controlled by a single entity and partially liquidated for $2 million shortly after launch. This revelation has cast doubt on PEPE's decentralization narrative and increased apprehension about insider activity, leading to a bearish overhang and caution among new investors.


Key Points:

  • Fair launch concerns undermine trust in PEPE's tokenomics.
  • Potential regulatory and reputational risks emerge.
  • Short-term bearish pressure as investors reassess risk.


Security Incident: PEPE Website Exploit Dampens Investor Confidence

A front-end exploit on the official PEPE website resulted in users being redirected to malware, prompting immediate warnings to avoid the site. This security breach has negatively impacted investor sentiment, raising concerns about the project's operational robustness and potentially leading to a temporary sell-off as users protect themselves from further risk.


Key Points:

  • Security exploit erodes user and investor trust.
  • Possible short-term price dip due to fear and uncertainty.
  • Highlighting the need for stronger security and risk management.


Whale Activity Surges: PEPE Holds Support Amid Increased Trading Volume

PEPE maintained a key support level as trading volume surged by 72% above the daily average, with 2.70 trillion tokens traded. The spike in activity was attributed to large players actively managing positions, suggesting ongoing accumulation or distribution among whales. This dynamic created volatility but helped stabilize price action in the short term.


Key Points:

  • High trading volume indicates significant whale involvement.
  • Support levels hold, limiting downside risk temporarily.
  • Short-term stability, but future direction depends on whale behavior.


PEPE Drops 2% Amid Routine Profit-Taking, Buyer Support Emerges

PEPE fell nearly 2% as memecoins broadly struggled, with a modest 7.55% increase in trading volume indicating the move was largely due to routine profit-taking. A late-session bounce suggested that buyers were still present, providing some price support and preventing a deeper sell-off.


Key Points:

  • Price decline driven by profit-taking, not panic selling.
  • Buyer support evident at lower levels, cushioning downside.
  • Neutral-to-slightly bearish sentiment in the short term.


PEPE Slips 5% as Whale Selling and Market Turmoil Trigger Volatility

PEPE suffered a 5% daily loss and 25% weekly decline amid significant whale selling and broader market turmoil in the memecoin sector. Trading volumes spiked to $927 million, reflecting heightened volatility. Despite the bearish backdrop, some long-term holders accumulated more tokens, suggesting diverging strategies among market participants.


Key Points:

  • Whale selling amplifies downside volatility.
  • Increased trading volume signals market uncertainty.
  • Long-term accumulation hints at possible recovery post-shakeout.


PEPE Falls 7% on Whale Profit-Taking and Rising Political Risks

PEPE declined 7% in a single day as whales took profits and concerns about Japan's fiscal policy heightened broader market risk. Trading volumes surged, and the token tested key support levels. The pullback was more severe than in the broader market, reflecting sector-specific vulnerabilities and renewed worries about insider control.


Key Points:

  • Whale profit-taking accelerates sell-off.
  • Political risks contribute to risk-off sentiment.
  • PEPE underperforms broader market, increasing caution.


PEPE Jumps 6% as Whale Accumulation and Market Rally Drive Gains

PEPE's price surged 6%, coinciding with a tripling in trading volume and a market-wide rally. Whale accumulation played a key role, as the top 100 Ethereum addresses increased holdings by 3.4%. Technical levels provided clear support and resistance, with open interest in PEPE futures nearing $600 million, indicating robust market engagement.


Key Points:

  • Whale accumulation strengthens bullish momentum.
  • High trading volume confirms broad market participation.
  • Clear technical support/resistance levels offer trading cues.


Leverage Risks Exposed: Trader James Wynn's PEPE Story

James Wynn's dramatic trading journey with PEPE, from a $7,000 investment to $25 million in profits and then nearly $100 million in losses, highlights the risks associated with high leverage in volatile markets. Wynn's experience served as a warning to traders, with liquidation events and poor risk management contributing to significant losses. Such stories can influence market sentiment, causing caution among retail traders.


Key Points:

  • High-leverage trading in PEPE carries substantial risk.
  • Liquidation events can trigger sharp price movements.
  • Cautionary tales dampen speculative excess in the short term.


PEPE Fails to Breach Resistance, Slips 2.6% Amid Active Derivatives Market

PEPE failed to break above a key resistance level, resulting in a 2.6% price decline. Despite this, derivatives trading remained active, with high open interest and trading volumes. The inability to surpass resistance indicated potential short-term weakness, with market participants watching for either a support breakdown or a sentiment reversal if resistance is breached.


Key Points:

  • Failure to break resistance signals short-term weakness.
  • Active derivatives market points to ongoing speculative interest.
  • Support levels are key to avoiding further downside.


PEPE Price Sinks 6% During Market Sell-Off, Whales Accumulate

PEPE's price dropped nearly 6% amid a broader market sell-off, but large investors used the opportunity to accumulate more tokens. Trading volumes surged, and intraday price swings increased, reflecting heightened volatility. The divergence between retail selling and whale accumulation suggests differing time horizons and strategies.


Key Points:

  • Broad market sell-off pressures PEPE price.
  • Whale accumulation could set stage for future recovery.
  • High volatility signals uncertain near-term outlook.


PEPE Outpaces Market with 10% Weekly Rally on Strong Demand

PEPE posted a 10% weekly gain, outperforming Bitcoin and major cryptocurrencies. The rally was driven by robust demand, high trading activity, and a pattern of higher lows, indicating accumulation. The CoinDesk Memecoin Index also rose, supporting sector-wide bullish sentiment.


Key Points:

  • Strong demand and liquidity drive PEPE's outperformance.
  • Accumulation pattern signals investor confidence.
  • Bullish sentiment spreads across memecoin sector.


PEPE Faces 15% Downside Risk as Trading Activity Plunges

PEPE is at risk of a further 15% price decline due to a sharp drop in trading volumes and on-chain activity. Daily active addresses fell below 3,000, and technical indicators suggest more downside after a key support break. Despite this, some large holders increased their positions, while exchange balances rose, implying possible preparation for further volatility.


Key Points:

  • Decreased trading activity and address count signal weakening interest.
  • Technical breakdown points to potential further losses.
  • Mixed on-chain signals as whales accumulate but exchange inflows rise.

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