Visa Card Consumer Spending Insights 2021

A full break-down of what our community across the globe likes to spend on

Mar 28, 2022
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The Visa Card is one of the most popular crypto debit cards currently available on the market. The card saw double-digit growth for per-user spending in 2021 compared to the previous year and entered new markets including Brazil and Australia. 

With so much movement and growth, the research team took a deep dive on how our users spend their crypto, where, and on what.

Here is a full break-down of which categories attract the most crypto spending in 2021.

What do Visa Card Holders Spend Their Crypto on?

Groceries remained the main spending category with 51% of all crypto spend on daily goods. In addition, in-store purchases climbed by 11%; relative to the overall spending growth – potentially fueled by lifting pandemic restrictions. 

Overall, the fashion (clothing and footwear) category clocked in the strongest spending growth at 50%. Transportation and recreation spendings came in second and both spiked by 46%.

We also noticed movement in the out-of-home consumption category, with ticketing (including concerts, arts, exhibitions, and sports events) surging the most in the category with around 133% growth, followed by travel (32%) and dining (17%).

These trends reflect increased consumer confidence post-COVID19 as industries like travel, dining, and in-store shopping started to come out of lockdown.

Where do Visa Card Holders Spend Their Money? Visa Cards have registered transactions in over 100 countries and regions around the world. 

Our community likes to traverse the European continent as we noticed that 66% of travel spending was done in the EU. In the travel category, outpaced Airbnb, becoming the most popular online travel booking platform for Visa Card users.

And while online shopping slightly decreased in 2021, eCommerce still dominated the market with an average share of 53% spending done online. Amazon, eBay, and AliExpress were the most frequented eCommerce platforms with 37%, 19%, and 16% market shares, respectively.

For more details and charts of the spending breakdown, read the full report below: Visa Card Consumer Spending Insights 2021


Consumer Spending Insights 2021


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