Executive Summary

• Global cryptocurrency owners increased by 12.4% in 2025, rising from 659 million in 2024 to 741 million in 2025.
• • Based on our on-chain estimates:
  • • Bitcoin (BTC) owners grew by 8.3%, from 337 million in 2024 to 365 million in 2025, accounting for 49.3% of global owners.
    • Ethereum (ETH) owners grew by 22.6%, from 142 million in 2024 to 175 million in 2025, accounting for 23.6% of global owners.
  • There could be approximately 300,000 to 1.2 million people invested in BTC via US spot exchange-traded funds (ETFs), in addition to the estimates above.

• The main catalysts behind BTC’s adoption growth were institutional interest and pro-crypto policies in the US.

• ETH adoption growth was mainly driven by digital asset treasury (DAT) strategies and the development of real-world asset (RWA) tokenisation.

Read the full report: Crypto Market Sizing Report 2025

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Authors

Crypto.com Research and Insights team

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