Crypto.com and Kyobo Lifeplanet Collaborate to Accelerate Digital Asset Adoption in Korea

January 7, 2026 – Crypto.com today announced it has signed a Memorandum of Understanding (MoU) with Kyobo Lifeplanet Life Insurance (Kyobo Lifeplanet), South Korea’s first online and mobile-only, digital‑native life insurer. The partnership will explore new ways to expand access to digital assets and enhance customer value through integrated, digital‑first financial experiences.

Under the agreement and subject to compliance with local requirements, Crypto.com and Kyobo Lifeplanet will assess opportunities to introduce a program that enables Kyobo Lifeplanet to refer eligible users to Crypto.com’s platforms, with potential benefits for customers who complete all relevant local onboarding procedures and meet the prescribed activity thresholds. The partnership also intends to develop a point‑exchange mechanism that would allow Kyobo Lifeplanet customers to convert existing reward points into digital assets or platform points on applicable Crypto.com services.

Beyond these initiatives, Crypto.com and Kyobo Lifeplanet will continue to explore broader strategic collaboration between the parties, including the development of new digital financial products, assessing potential embedded‑insurance models, and coordinating marketing efforts.

“At Crypto.com, we continue to expand access to digital assets through trusted, compliant, and user‑focused platforms,” said Eric Anziani, President and Chief Operating Officer of Crypto.com. “This partnership with Kyobo Lifeplanet, a pioneer in the Korean InsurTech landscape, allows us to explore how our capabilities can support new, seamless financial experiences for a broader audience.”

Kim Young-seok, CEO of Kyobo Lifeplanet, said, “This collaboration represents an innovation in digital customer experience by connecting digital insurance with global virtual assets,” adding, “Kyobo Lifeplanet will continue to expand innovative service development and strategic partnerships based on its differentiated competitiveness in the rapidly evolving financial environment.”

Kyobo Lifeplanet is recognized for its customer‑centric, fully direct‑to‑consumer model supported by advanced analytics and AI‑driven underwriting and continues to lead Korea’s InsurTech sector with simple, affordable, and innovative digital protection products.

About Crypto.com

Founded in 2016, Crypto.com is trusted by millions of users worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. 

Learn more at https://crypto.com/kr.

About Kyobo Lifeplanet Life Insurance Company

Kyobo Lifeplanet’s “LaPlay” is a personalized total healthcare platform. Users can earn LaPlay reward points by participating in various missions designed to support physical health management, and the accumulated points can be used to purchase books from Kyobo Book Centre, pay insurance premiums, or buy gift vouchers. In addition, the platform provides a wide range of content, including the latest trends in health and wellness as well as practical, lifestyle-focused insurance information. By covering everything from health management practices to everyday benefits, LaPlay has earned a high level of trust as a smart healthcare application.