The State of Crypto Commerce & Payments (H1 2025)

This research highlights the rapid growth of crypto commerce, driven by record crypto adoption, favourable regulatory changes, and the seamless crypto payment services powered by Crypto.com Visa Card and Crypto.com Pay.

Research Disclaimer

Crypto.com Research and Insights disclaimer for research reports

With over 700 million crypto owners, brands embracing crypto see higher conversions and revenue. Regulatory shifts in the US and EU are boosting crypto payments. Crypto.com Visa Card leads, with increased spending in fashion and other sectors.

• Growing Crypto Adoption: Global crypto owners exceeded 700M, with significant growth in spending via the Crypto.com Visa Card.

• Impact on E-commerce: Wallet-connected shoppers show 3-5x higher conversion rates, +15-25% AOV, and up to +11% incremental e-commerce revenue.

• Rising Crypto Payments: Increased use of crypto payments in luxury and retail, driven by stablecoins, crypto-cards, and improved user experience.

• Crypto.com Visa Card Performance: Accepted in over 200 countries, with a 16% YoY increase in spending per user in 2024. Spending surged in fashion (+5% YoY physical retail), luxury fashion (+30% YoY), and electronics (+36% YoY).

• Travel and Partnerships: Crypto.com has partnered with Accor’s ALL loyalty program and Emirates, noting that crypto travelers are high-value.

• Crypto.com Pay: Offers a simple and secure way for businesses to accept crypto payments, integrating easily with e-commerce platforms.

• Future of Crypto Payments: Crypto.com is working on three phases for seamless crypto spending: Crypto Card programs, direct processing for KYC-verified exchange customers, and expanding direct crypto payments to non-custodial wallet users.