What is WOO Network?

The WOO token is the native token of the WOO Network, a deep liquidity network that offers both centralised and decentralised services. Its main product is WOO X, a zero-fee crypto trading platform that also serves as a liquidity aggregator for digital assets. WOOFi is the decentralised finance (DeFi) arm of WOO Network and assists decentralised exchanges by providing liquidities on-chain. WOO Network’s ambitions are to become a major player in CeDeFi (the bridge between centralised and decentralised finance).

A brief history of WOO Network

WOO Network was founded by Kronos Research, a quantitative trading organisation that specialises in market creation, high frequency trading (HFT), and arbitrage. Kronos Research is one of the world's biggest algorithmic trading organisations, with a daily trading volume of US$5 billion on worldwide markets, and is now the lone market maker on the WOO X trading platform. Kronos Research is also an authorised market maker for Binance, Huobi, and OKX, as well as a key market maker for the decentralised exchange dYdX.

WOO Network was established in 2019 with a total funding amount of US$52,000,000. Its native token, WOO, was launched on 30 October 2020 with 10% of tokens sold in public and private sales, 20% going to staff, and 10% to advisors. There is a maximum supply of 3 billion tokens. This number will gradually decrease via monthly token burns until 50% of the max supply is burned.

In October 2021, WOO Network announced the alpha launch of WOOFi Swap, a decentralised exchange platform running on Binance Smart Chain (BSC). The launch of WOOFi Swap's native algorithm, termed Synthetic Proactive Market Maker (sPMM), is the company's key innovation. According to WOO Network, sPMM has considerably more capital efficiency than all other DEXs on the BSC chain.

Furthermore, WOO Network operates WOO Ventures, its official investment arm and launchpad, which was seeded with 150 million WOO tokens. WOO Ventures' aim is to be a blockchain-agnostic liquidity facilitator. One of its key features includes the airdropping of 50% of all profits to WOO token holders, providing a significant incentive to keep and stake WOO.

WOO Ventures typically invests in finance-focused projects, both centralised and decentralised, and usually collaborates with projects that have market-ready products, decreasing financial risk. Projects that get funding benefit from WOO Network’s liquidity, experience in protocol design, and ability to match with other incubated projects.

How WOO Network works

WOO Network seeks to decrease market inefficiencies and disrupt crypto markets by solving a significant cryptocurrency issue: liquidity fragmentation. Its overarching purpose is to standardise liquidity. WOO Network is able to bootstrap large liquidity via its market maker Kronos Research, as well as through internalising order flows from other crypto exchanges via an API integration. Boutique exchanges are a suitable audience in this sense. These exchanges often provide poor execution and high slippage to their retail audience, with the major cause due to a lack of liquidity. Larger exchanges also send parts of their orders to WOO Network to take advantage of its large liquidity and competitive pricing.

As the native token for the entire WOO ecosystem, the WOO token acts as a unifying force for all DeFi and CeFi businesses and services. It is also a utility token on multiple blockchains through bridges like BNB Chain, Ethereum, Solana, Fantom, Avalanche, Polygon, Arbitrum, and NEAR; and is embedded within prominent DEXs on various chains, including Bancor, SushiSwap, Uniswap, PancakeSwap, and QuickSwap.

What is WOO Network used for?

WOO Network seeks to tackle the liquidity, cost, and adverse selection challenges of cryptocurrency trading for exchanges, institutions, and (eventually) individual traders. WOO Network recognises that efficient markets are based on an equilibrium of economic incentives and has devised a system in which both sides of the trade benefit.

As the network’s utility token, WOO tokens have various staking, discount, yield, and governance utilities. It can be staked to earn voting rights, used as collateral for borrowing and lending other crypto assets, and utilised to provide liquidity through yield farming. Further, WOO tokens can be staked on WOO X to reduce trading fees, unlock zero-fee trading and rebates on taker orders (trade-to-earn), and receive daily free withdrawals and other discounts.

On top of being used as a means of payment for all products and services offered by the WOO Network, WOO token holders, WOO X stakers, and WOOFi stakers can participate in the decentralised governance by voting on proposals.