The ARAW is on a mission to provide end-to-end solutions for E-Commerce Marketplace, Touch & Pay Cryptocurrency Card, Online Cryptocurrency Payment, and Unified Rewards on the Ethereum Blockchain. The goal of the ARAW is to be a part of consumers day-to-day online and in-store shopping with ease and without a change in their shopping behavior. The ARAW Platform aims to contribute to the mainstream adoption of blockchain by integrating E-Commerce channels with the decentralized payments seamlessly.