The BZT Loyalty Club is a software and hardware package included in the structure of the Bloomzed project, which is the universal loyalty system of the Bloomzed project, aimed at stimulating interest in the project products on the part of users of the system. This direction of the project is focused on involving consumers in the process of analysis, development, testing, participation in marketing activities, social surveys, and attracting new members to the project. For active participation and involvement, users receive a number of opportunities and privileges from the project and its partners (discounts, bonuses, cashbacks, etc.).