NOIZ describes itself as a communication/marketing technology platform that aims to turn engagement into impact. It aims to achieve that goal by using AI-powered marketing campaigns and data monetization to thwart ad fraud and help businesses to personalize customer journeys, with a view towards driving higher engagement and marketing ROI.

Consumers who monetize their data are rewarded with NOIZ tokens, which can reportedly be redeemed for special offers; redeemed tokens are donated to social impact organizations. Using an SDK and API, NOIZ has reportedly integrated its AI-powered marketing campaigns with WordPress, email service providers, blockchain protocols, ad networks, chatbot services, payment gateways, and messenger apps.

Built by a 10-person team—including 1 serial entrepreneur, 1 DSP architect, and 2 lead developers with past experience at AxePay, the Canadian Space Agency, NEM and The Boeing Company—NOIZ aims to bring scalability to the blockchain space through online marketing and consumer data