Where Excellence Benefits Nurturing (WEBN) token aims to 'develop a cryptocurrency with real-utility demand for tomorrow’s digital world'. WEBN token can be used as a mode of payment to purchase website development, systems, graphic designs, logo, icon, videos, and online products. WEBN token payments provide clients with a 10-50% discounted guarantee on any services offered and purchased.

The project aims to promote and attract more businesses in accepting and utilizing digital currency as payment to its services. The company behind WEBN is Web Innovation PH, which was launched in 2018 as an integrated web development and cryptocurrency company in the Philippines by Jeffry Danga and Omar Danga.