Opiria describes itself as a global decentralized marketplace powered by blockchain. It aims to help companies collect and analyze consumer data to enable them to make better business decisions. According to the team, consumers will have full control of their data while retaining data privacy when they are paid by companies with PDATA Tokens for sharing their data. PDATA Token aims to become the currency that expresses the value of personal data and enables its trading by through smart contracts on the blockchain.