Webcoin (WEB) describes itself as a utility ERC20 token based on the Ethereum blockchain. The WEB token is envisaged as a unified currency for buying and selling services within the Webhits.io platform. Webhits.io is an interest-based p2p web and social media service exchange platform. The platform’s mission is to provide tangible results, increase advertiser ROI, and significantly lower the costs for website and social media engagement services globally. One of the key functionalities of the platform is the Social Mining feature, which seeks to alter the relationship between advertising and cryptocurrency.