BOLD is a social media platform that allows users to create, share, and participate in viral challenges. At its heart, BOLD is an ecosystem that unites brands, content creators, and audiences, allowing a new kind of interaction between the parties. Our focus is to create an environment that encourages real-life experiences through challenges everybody can participate in. Those challenges will also be crafted by content creators and brands, enabling them to market themselves through "experience-based marketing", a $57B market sector (representing 23.75% of the $240B online marketing industry). The blockchain layer enables in-app transactions and in-app payments, without requiring users to interact with it directly, as it operates in the backend of our application.