Crypto Market Sizing H1 2025

Global crypto owners reached 708 million by the first half of 2025.

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Key Takeaways

• Global cryptocurrency owners increased by 4.0% in the first half of 2025, rising from 681 million in January to 708 million in June.
  • Based on our on–chain estimates:
    • Bitcoin (BTC) owners grew by 4.1%, from 340 million in January to 354 million in June, accounting for 50.1% of global owners.
    • Ether (ETH) owners grew by 3.4%, from 155 million to 160 million during the same period, accounting for 22.7% of global owners.
  • There could be approximately 300,000 to 1.3 million people invested in BTC and ETH via US spot ETFs, in addition to the above estimates.

• The main catalyst behind BTC’s adoption growth was institutional interest and US President Donald Trump’s pro-crypto policies, including the establishment of the Strategic Bitcoin Reserve in the US. 

• ETH’s adoption growth was mainly driven by the expansion of real-world assets (RWA) tokenisation and regulatory development in the US.

• Ethereum’s popularity grew coming into 2025 from 2024, as evidenced by an increased ETH adoption rate. Conversely, BTC’s adoption rate decreased slightly from 51% in January to 50% in June.

Read the full report: Crypto Market Sizing Report H1 2025

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Authors

Crypto.com Research and Insights team

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