What would happen if the people who developed some of your favourite tech decided to get into blockchain and crypto technology? It might look and feel a lot like Sui. In this article we’re looking at what Sui is, how it works and why people use it.
Launched in May 2023, Sui is a next-generation Layer-1 blockchain that uses parallel transactions to increase speed and scalability while reducing transaction costs. The Sui blockchain has its own native coin, also called Sui (SUI), which participants use to pay transaction fees and other types of network participation.
Sui was developed by Mysten Labs Inc. Its founding C-suite includes former Apple, Facebook/Meta and Oracle employees. One overarching characteristic of Sui is its user, consumer and developer-friendliness.
Important technical characteristics include:
Sui supports a multitude of decentralised apps (dApps), particularly those relating to decentralised finance (DeFi), non-fungible tokens (NFTs) and gaming. The ecosystem boasts low-friction onboarding, with the aim of increasing accessibility. Sui uses well-known web applications like Gmail for account creation, theoretically making it easier for less experienced users to participate.
Many see it as a scalable blockchain ecosystem with impressive growth potential. The SUI coin is a method of capturing the value of that ecosystem as it grows.
People buy and invest in crypto for a variety of reasons that align with their risk tolerance, personal circumstances and financial goals. As with all investments, they can go up in value and down in value. With crypto, those ups and downs can be quicker than traditional investments. So never invest more than you can afford to lose.
You might think of Sui as a cryptocurrency, or you might think of it as technology. The SUI coin is part of the ecosystem. Some investors have bought the coin to speculate on its future value. Many see SUI the coin as a long term investment.
Other investors are looking at Sui as a technological ecosystem and are investing accordingly. The Sui ecosystem has potential to support a range of utilities, including gaming and non-fungible tokens. Investors may see these as high growth areas.
One area investors are particularly interested in is Sui’s rapid throughput. The term ‘throughput’ generally refers to the number of transactions a blockchain can complete. Sui is seen as particularly fast and with potential to increase speeds further. This is in part due to Sui’s object-centric model, which enables it to process transactions in parallel, rather than in sequence.
Sui’s tech is well regarded, partly due to the prestigious backgrounds of its founders. It’s got an active developer base, expanding ecosystem and is seen as one of the few blockchains that can scale without speed or usability trade-offs.
Institutional investors are now getting behind Sui due to its potential in supporting digital ownership technology, tokenisation and decentralised apps.
Buying Sui is straightforward. Follow these steps to start your SUI journey:
To buy Sui, you’ll need a trusted platform . Look for ease of use, strong security, transparent fees and features like staking or recurring purchases.
You can:
Sign up with a secure password and enable two-factor authentication (2FA). Complete identity verification (KYC) by submitting a government-issued ID, which is a standard process to ensure compliance and account protection.
Before buying SUI, deposit funds into your account:
Once your account is funded:
After buying SUI, you can choose between different wallets:
Learn more about opening a crypto trading account
You can buy SUI crypto using a crypto app like the Crypto.com App. More experienced crypto users may elect for a decentralised exchange. The advantage here is that some users prefer to retain full custody of their assets.
Decentralised exchanges require some fundamental blockchain experience, but allow users to retain custody. Centralised exchanges take custody of assets and offer more intuitive interfaces and a more consumer-friendly experience.
SUI is available in the vast majority of jurisdictions, as of October 2025.
All crypto coins and ecosystems have their relative strengths and weaknesses. It’s about trade-offs and finding the right investments to match your risk appetite, interest, financial circumstances and goals.
Some experts are optimistic about the future of Sui, but there’s no safe bet when it comes to investing.
So, let’s take a quick look at the strengths and weaknesses of Sui as an investment.
Strengths
Weaknesses
At the time of writing this article, Sui has:
Despite having relatively high liquidity, Sui has seen price surges in the past. Its price is partly contingent on utility demand, for example from developers SUI to pay transaction fees. Like many forms of crypto, SUI is subject to price volatility.
Sui’s price is influenced by a number of factors, including:
On the technical side, there’s optimism that Sui can fulfil its promise as a breakout next-generation Layer-1 blockchain solution, supporting innovation in a wide array of contexts, from finance to gaming.
Analysts at CoinMarketCap believe that Sui can redefine decentralised finance. TradingView believes that the regulatory outlook for crypto could influence Sui’s longer-term value. Phemex believes Sui has the potential to become a major player in the near future due to its technical advantages.
It’s a next-generation Layer-1 blockchain technology designed to facilitate fast transactions, lower transaction fees and general adoption. Sui is well positioned to support applications in decentralised finance, gaming and NFTs.
Sui is owned by Mysten Labs, a tech firm that includes former Meta employees; Evan Cheng, CEO; Sam Blackshear, CTO; Adeniyi Abiodun, chief product officer; George Danezis; chief scientist and Kostas Chalkias, chief cryptographer.
Sui is overseen by the Sui Foundation, which is a separate entity to Mystem Labs Inc. Its board of directors are the five Mysten Labs founders. Its goal is to achieve broad adoption of the Sui blockchain.
Whether or not Sui is a good investment depends on your risk tolerance, financial circumstances and goals. Like all investments, Sui may increase or decrease in value and investors may lose money. While Sui is well positioned and some analysts are optimistic about its future, it’s always essential to do your own research.
The Sui Foundation is registered in the Cayman Islands, while Mysten Labs is registered in Palo Alto, California.
* Other transaction fees and spread may apply
Important information: This is informational content sponsored by Crypto.com and should not be considered as investment advice. Trading cryptocurrencies carries risks, such as price volatility and market risks. Before deciding to trade cryptocurrencies, consider your risk appetite. Services, features and other benefits referenced in this article may be subject to eligibility requirements, token holdings, and may change at the discretion of Crypto.com.
Past performance may not indicate future results. There's no assurance of future profitability, and content may not reflect current opinions.
