OG Prediction Markets and OG Anunoby Team Up for New York Launch

June 13, 2026 – OG, the global predictions market experience of Crypto.com, today announced its launch into the New York market alongside newly signed brand ambassador, New York Knicks star OG Anunoby. OG Prediction Markets, which is a CFTC-regulated exchange and clearinghouse, is now available in New York and will allow users to trade prediction market contracts on live sporting and global events.

OG Anunoby has cemented his status as an NBA star and household name during the New York Knicks’ thrilling run in the 2026 NBA Finals. OG’s transcendent, iron-man performances throughout the NBA Finals have catapulted him into global basketball superstardom. OG’s elite two-way dominance, clutch defensive stops, and explosive scoring displays have captivated the world, making him one of the most talked-about athletes in professional sports following his miraculous game winning tip-in shot during the final seconds of Game 4 of the NBA Finals.

OG Prediction Market’s entry into New York arrives at a time when the city’s sports culture is at the pinnacle of excitement. With the New York Knicks captivating the sports world in a thrilling 2026 NBA Finals run and anticipation building for upcoming historic World Cup matches, including the Final in New York, sports fans in New York and abroad are experiencing an unprecedented era of sports excitement. To celebrate the launch, OG Prediction Markets is taking over the city's most iconic landmark with a massive, high-impact billboard campaign in the heart of Times Square, set to debut this weekend.

"Timing is everything, and we couldn't have scripted a more perfect moment," said Kris Marszalek, Co-Founder and CEO of Crypto.com. "OG Anunoby’s Game 4 performance is that of an OG and deserves a permanent place in the arena of New York sports. We're cementing that legacy by making him the ambassador of our OG Prediction Markets launch in New York."

"New York sports fans show unforgettable love and energy,” said OG Anunoby. “I’m thrilled to partner with OG Prediction Markets to give that same energy back to the community.”

Combining the accessibility of a consumer app, engagement features of a social media network, and the rigor of an institutional-grade platform, OG Prediction Markets provides sports fans with access to a most comprehensive range of CFTC-regulated sports event contracts as well as additional event contracts across financial, political, cultural, and entertainment events. 

Fans in the U.S., and now including those in New York and beyond, can make their call by downloading OG in the App Store or Google Play Store, or via Web at https://OG.com.

About Crypto.com

Founded in 2016, Crypto.com is trusted by millions of users worldwide and is the industry leader in regulatory compliance, security and privacy. Our vision is simple: Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and development of new use cases including prediction markets and tokenized RWAs.

Learn more at https://crypto.com.

About OG

OG is the global brand of the Crypto.com enterprise that operates several business lines to service customers globally. North American Derivatives Exchange, Inc. conducts business under the brands OG Prediction Markets and Crypto.com | Derivatives North America (CDNA), and is registered with the Commodity Futures Trading Commission (CFTC) as a designated contract market and derivatives clearing organization. OG Prediction Markets and CDNA offer the trading of prediction market contracts on multiple asset classes, including cryptocurrency, financials, companies, economics, climate and culture through direct access and intermediaries such as Introducing Brokers and Futures Commission Merchants (FCMs).

OG allows customers to trade, engage with others, climb the leaderboard, and where it pays to be right. Subject to applicable law, OG provides sports fans and consumers with the opportunity to act on uncertainty, capitalize on the future, and celebrate triumph through a most comprehensive offering of sports and cultural event contracts.

Make your call now at https://OG.com.