TrueFeedBackChain describes itself as a survey platform where companies, academicians, or anyone else can create a survey and incentivize participation through the TrueFeedBack (TFB) token. It can also serve as a bounty platform that enables companies to find customers in their desired locations or arrange treasure-hunt-like activities.

The participants of the platform can keep their anonymity while completing surveys and receive TFB tokens. The services that are provided by the platform include traditional online surveys, bounty programs, feedback programs, and academic studies programs.