Safex describes itself as a privacy-focused open-source decentralized marketplace platform on the native Safex Blockchain. Safex Token operates as a utility for the Safex marketplace blockchain, allowing users to create accounts, generate marketplace stores, and participate in revenue sharing.

The goal is to allow users to regain control of their purchasing power by utilizing the Safex marketplace platform. The Safex platform enables e-commerce directly with cryptocurrency, which shortens settlement time. Merchants can also reconnect directly with their customers without intermediaries.