BRD bills itself as 'the simple and secure onramp to bitcoin, ethereum, and other digital currencies'. The company's mission is to 'make world of cryptocurrencies accessible to everyone' by making it easy for consumers to purchase bitcoin using a variety of methods (e.g. credit card, in-person purchases at a Bitcoin ATM, or a convenience store). BRD describes its iPhone and Android apps as 'fully decentralized wallet(s)' that connect directly to the blockchain using a securely generated 12-word paper key.